Sell yachts online

Start, run, and grow your yacht business

Get the training, tools, and support you need to build the yacht business you’ve always wanted.

Everything you need to sell yachts

Free resources

Learn at your own pace with on-demand courses from Shopify Compass, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Professional tools

Create an online yacht store that reflects your unique brand with over 4 customizable and responsive themes. Efficiently manage your inventory and process customer orders all from one unified dashboard.

Smart marketing

Grab your customers’ attention with targeted marketing campaigns on social media and Google. Make sure customers can find your yacht store by using Shopify’s built-in SEO tools and integrated blogging.

Award-winning support

Connect with Shopify customer support over online chat, phone, or email. Support is available 24/7, and can help with almost any challenge your yacht business encounters.

Learn more about selling yachts

  • Everything about yachts speaks luxury, and so before you decide to go into yacht retail, make sure you have a ready market of boat lovers and all the relevant licenses to do so. Everything else comes easy: you can quickly set up a Shopify store by choosing a theme, uploading high-definition photos that take potential buyers on tour inside your boats, and start selling right away.

  • Shopify allows you the luxury of a hosted online store tailor-made to appeal to your audience. Plus, Shopify lets you access the third-party platforms and givs you the ability to tap into your following via its social media marketplace integration.

  • Yes, you can sell yachts on Shopify. With a Shopify store, you get all the tools you need to start selling, keep your customers engaged and satisfied, and grow your business. You can use Better Price: Beat Any Price, one of the over 6,000 apps on the Shopify App Store, to receive offers from your customers, negotiate, and then close a deal quickly. Plus, if you want to add an extra layer to the customer making offers, Product Auction allows you to promptly convert your store to an auction site and get the giant bids rolling in.

  • Yes, selling yachts is profitable. A good deal on a single yacht can make you a very sizeable profit, even as a middleman. Boats don't come cheap, starting anywhere from $200,000 to as high as several million dollars for high-performance superyachts. So meet the right buyer and you can turn in an excellent profit.

  • Pricing your yacht will depend on its size, type, condition, and whether you'll be doing some restoration before reselling. Once that's out of the way, delivery costs should be the next thing you consider, especially for buyers out of your region. The best practice for pricing yachts is to analyze your competitors and calculate your costs using Shopify’s free profit margin calculator.

  • The kinds of yachts that sell the best include sailing yachts, motor yachts, fishing yachts, and classic yachts. Superyachts with every luxury feature on a water vessel are popular and the most expensive.

Scale your sales

Powerful apps

Showcase your yachts with professionally edited photos or build customer loyalty with rewards programs. With over 80 options in the Shopify App Store, you can customize your store experience and test for success.

Sell everywhere

Sell your yachts online, in-person, and wherever your customers are. Quickly accept payments, view sales, fulfill orders, and track inventory with the Shopify POS app—no matter where you sell.

Scalable pricing plans

For yacht businesses at every stage and size

Basic Shopify

Best for new ecommerce businesses with occasional in-person sales

$29per month

Shopify

Best for growing businesses selling online or in-store

$79per month

Advanced Shopify

Best for scaling businesses that require advanced reporting

$299per month

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