Facebook ads

Learn facebook ads

Facebook Ads makes it possible to reach millions of potential customers around the world. Learn how to set up and manage ad campaigns, target your ideal customers, and more with Shopify's Facebook Ads training.


Manage Facebook marketing and other marketing campaigns directly through Shopify.

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Thumbnail preview about How to create a 2021 advertising roadmap
Webinar
Recorded Webinar
1h 2m

How to create a 2021 advertising roadmap

Wondering how best to create and allocate your advertising budget in 2021 after the year that was? In this webinar, Brandon Lupo, co-founder of digital agency Slicedbread will bring historical data from their clients to you, to help provide visibility into yearly trends and the effects of 2020 on advertising channels. We'll help you take those trends and establish monthly budgets to maximize performance.
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Thumbnail preview about Marketing campaigns in Shopify
Tutorial
Lucy Martin
4m

Marketing campaigns in Shopify

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Instructor image
Tutorial
Shopify Education Team
4m

3 key pillars of paid marketing

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Thumbnail preview about How to create the customer avatar
Tutorial
Ezra Firestone
2m

How to create the customer avatar

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Thumbnail preview about How much you should spend on advertising
Tutorial
Ezra Firestone
2m

How much you should spend on advertising

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Thumbnail preview about Core principles of advertising
Tutorial
Ezra Firestone
2m

Core principles of advertising

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Thumbnail preview about Introduction to online marketing
Tutorial
Samantha Renée
7m

Introduction to online marketing

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Thumbnail preview about Marketing tools for holiday selling
Tutorial
4m

Marketing tools for holiday selling

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Instructor image
Tutorial
9m

Adjusting your online presence for direct-to-consumer sales

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Thumbnail preview about AIDA Framework: Advertising Philosophy 101
Course
Taylor Holiday
41m

AIDA Framework: Advertising Philosophy 101

Good ad creative sells products. So how do you create engaging Facebook ads that capture customer’s attention and converts to sales? In this course Taylor Holiday, CEO of Common Thread Collective and Co-Founder of ADmission will teach you the AIDA framework for ad creative that leads to ROAS (Return on Ad Spend).

Enroll now, and get started on creating or improving your ad creative.

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Thumbnail preview about Build a Print-on-Demand Empire
Course
Adrian Morrison
2h 41m

Build a Print-on-Demand Empire

Print-on-Demand is one of the fastest growing business models for ecommerce entrepreneurs.

With Print-on-Demand, you have the opportunity to have white-label printing on products like t-shirts, phone cases, pillows, hats and even shower curtains with your logo or branding. You don’t have to hold any inventory, you simply need to focus on marketing and design, and choose a fulfillment company that will send your customer their product when you receive an order.

In this course you’re learn from serial ecommerce entrepreneur Adrian Morrison, who will teach you the step-by-step process to create your print on demand store from start to scale (the level of success is up to you).

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Learn Facebook Ads with Shopify

Social media has forever changed the way we interact with our digital communities. Not only do we have the ability to reach thousands (or even millions!) of people around the world, but Facebook Ads has made it possible to custom tailor that message to niche and highly-targeted audiences. Thanks to Facebook's huge database of demographic and behavioral data, you can hone-in on a small group that’s sure to love your product or service, or cast a wider net to reach a larger audience. All it takes is some creative thinking and a little experimentation. Of course, if you're just getting started with advertising on Facebook, you may want to check out Shopify's Facebook Ads training before you dive in.

Delivered online via streaming video, Shopify’s Facebook ads training tutorials will help you understand how to identify your ideal target audience, outline their characteristics and key motivations, write ad copy in a way that captures people's attention, and optimize your ad campaigns to run as efficiently as possible. Shopify’s Facebook ads training tutorials are quick to watch, straightforward to follow, and easy to implement. Learn how to take your business global with Facebook Ads training from Shopify.

Where can I learn about Facebook Ads for free?

Shopify’s Facebook Ads training tutorials are the best place to learn Facebook ads for free. Just choose a topic that you're interested in and click play to get started. You don’t have to register and every video tutorial is completely free.

Is Facebook Ads easy to learn?

Facebook Ads can feel intimidating, especially when you dig into some of the more advanced features and targeting options, but it's actually pretty easy to get your first campaign off the ground. It might take a little time to learn the ins-and-outs of Facebook Ads Manager and how to optimize your ads to drive better results, but Shopify's Facebook Ads training can help with this. Not only are Shopify’s tutorials straightforward and filled with useful information and best practices, they’re also short, delivered via streaming video, and they give you the freedom to choose when you want to learn, whether it's first thing in the morning or during your lunch break.

How do beginners learn Facebook Ads?

The best way for beginners to learn Facebook Ads is to run a practice campaign with a real budget—even $5.00 will do! This will teach you about ad creation, setting targeting parameters, tracking results, and so much more. You can also start with a Shopify Facebook Ads tutorial to build a foundation before you dive in.