Design

Learn design

From branding to customer experience, email marketing, and more, design plays a critical role in the day-to-day operations of nearly every business. Learn how to craft the perfect brand identity for your business with design training from Shopify.


Design and build your online store with one of 70+ ready-to-use design themes.

Start Shopify free trial
Try Shopify free for 14 days, no credit card required.
Sort by
Thumbnail preview about Engage your customers with non-product pages
Tutorial
Shopify Education Team
5m

Engage your customers with non-product pages

Watch tutorial
Thumbnail preview about Get more from your ad spend with A/B testing
Tutorial
Shopify Education Team
4m

Get more from your ad spend with A/B testing

Watch tutorial
Thumbnail preview about Store design review: How does your store compare?
Webinar
Krysta Roney
1h 13m

Store design review: How does your store compare?

What are customers thinking but not telling you when trying to buy from your store? Join us for this month's store design series as we uncover the most common mistakes with live store reviews by expert Ilana Davis. We'll uncover issues and opportunities that can reduce customer service calls, increase conversions plus improve SEO and web accessibility. Attend live for a chance to have your store reviewed by Ilana.
Watch webinar
Gemma Sole and Amanda Curtis of N.A.bld
Webinar
Katie Boothby-Kung
59m

Sustainable sourcing for your brand

Whether you are a merchant just getting started or an operational brand, learn how you can start employing a more financially and environmentally sustainable sourcing strategy and supply chain operations for your business. Join N.A.bld's co-founders Gemma Sole and Amanda Curtis in conversation with Shopify's Senior Social Impact Manager, Katie Boothby-Kung. Submit your questions in advance [here](https://community.shopify.com/c/Business-education/Submit-your-questions-now-Sustainable-sourcing-for-your-brand/m-p/1076665#M548).
Watch webinar
How to Start a Tea Company with Zach Kornfeld
Course
Zach Kornfeld
1h 33m

How to Start a Tea Company with Zach Kornfeld

In this course you'll learn how Zach Kornfeld, popular YouTuber with The Try Guys, approaches starting and launching his business! Learn from his successes and mistakes and apply his learnings on starting your business.

Start course
Thumbnail preview about Fresh Eyes: Reviewing your Shopify store
Webinar
Recorded Webinar
59m

Fresh Eyes: Reviewing your Shopify store

When was the last time you looked over your site with the mindset of a customer? In this webinar, we’ll discuss auditing techniques that reveal common customer pain-points, plus ways to resolve them, focusing on SEO, theme and app performance, user experience, and marketing. Learn what the Shop Critique team looks for in their Shopify store audits and how you can start spotting areas of improvement on your own site.
Watch webinar
Expert Arianne Foulks
Webinar
Recorded Webinar
1h 1m

New year, new site design: Store audits with expert Arianne Foulks

Join us as we kick off the new year with a new event series to help you improve your store design and increase sales. Turn browsers into buyers with our expert Arianne Foulks, Captain and Founder of Aeolidia. During our live session, Arianne will review a handful of ecommerce sites, providing actionable tips and best practices to improve the overall user experience and optimize for conversions.
Watch webinar
Thumbnail preview about Deliver a Customer Experience Worth Remembering
Course
Teresa Harris
46m

Deliver a Customer Experience Worth Remembering

Your online storefront creates the foundation for how your customers experience your brand and products. By building out a strong customer journey that accounts for a range of experiences from bad to good, you can take control of that foundation and build trust. In this course, you'll consider the customer journey as a whole, then zoom in on how you can use the information to set up your theme. This will allow you to create the best experience for your specific customers.

Start course
Instructor image
Tutorial
Elize Todd
3m

Create a landing page that converts

Watch tutorial
Instructor image
Tutorial
Shopify Education Team
3m

How to improve your conversion rate with copy and design

Watch tutorial
Thumbnail preview about How to create manual collections
Tutorial
Shopify Education Team
3m

How to create manual collections

Watch tutorial
Thumbnail preview about How to create automated collections
Tutorial
Shopify Education Team
4m

How to create automated collections

Watch tutorial

Design the future of your business

Look around you. Virtually everything you can see has been designed by someone who thought carefully about how things look, how they work, and how they feel. Designers influence how we interact with the world around us, making it possible for us to do more, feel better, and enjoy our daily experiences. Your business needs to be designed just as well as the things you’ve purchased, but it doesn’t stop at the design of your product.

Every aspect of your business can benefit from thoughtful design. If you’re selling your amazing products online, it won’t matter how incredible they are if the checkout experience is confusing. If you provide an in-person service that makes your clients feel welcomed and satisfied, you might have a hard time finding repeat customers if your billing process is complicated. From first impressions to post-purchase support, great design gives you the best possible chance at success.

Shopify can help you learn design skills that will benefit your business now and in the future. Build a better brand or craft specific, critical elements of your website. You can even find design training to help you become a power user for your own Shopify store. And there’s no need to go to class or follow a schedule—you can learn design anywhere thanks to on-demand streaming video tutorials. Shopify makes design training easy.

What is design training?

Design training from Shopify is an ever-evolving series of streaming video tutorials that can help you learn design skills that apply specifically to your business, like how to create a landing page or how to pick an online store theme. New design training videos are created and uploaded all the time, keeping you and your staff on the cutting edge of innovation.

How do I start learning about design?

The best way to start learning design is to dive in and get started right away. Even a little more understanding of design principles is sure to help your business grow and find success. A good way to choose where to begin is to identify any issues that you’re currently facing and seek out design training that can help. Shopify’s library of design tutorials are sure to offer guidance that will help you learn design skills that make a difference to your bottom line.

Can I learn about ecommerce design for free?

You can learn about ecommerce design for free with Shopify. All of our courses and tutorials are 100% free, so you can start, pause, and complete your learning whenever it's convenient for you. You can start a course right now just to check it out or wait until you have more time. Either way, there's no cost to you.