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Thumbnail preview about Intro to Bookkeeping
Course
Oscar Wimshurst
40m

Intro to Bookkeeping

Bookkeeping is an essential part of running any small business. And, when you take care of it the right way, bookkeeping lets you track your money, cash in on tax deductions, and plan how your business is going to grow.

In this course, we walk you through bookkeeping basics and how to apply these principles to your business. From balance sheets to cash flow statements, we’ll show you how to interpret your small business finances and confidently plan for the future.

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Thumbnail preview about Add subscriptions to drive sales
Tutorial
Shopify Education Team
4m

Add subscriptions to drive sales

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Thumbnail preview about Video content that drives sales
Tutorial
Shopify Education Team
4m

Video content that drives sales

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Thumbnail preview about Use segmentation to improve your email marketing ROI
Tutorial
Shopify Education Team
3m

Use segmentation to improve your email marketing ROI

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Thumbnail preview about How to gain and use customer insights
Tutorial
Shopify Education Team
5m

How to gain and use customer insights

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Thumbnail preview about How to sell without annoying your audience
Tutorial
Shopify Education Team
5m

How to sell without annoying your audience

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Thumbnail preview about 3 ways a customer avatar can enhance your marketing
Tutorial
Shopify Education Team
3m

3 ways a customer avatar can enhance your marketing

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Thumbnail preview about How to harness social proof on Youtube
Tutorial
Shopify Education Team
4m

How to harness social proof on Youtube

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Thumbnail preview about How to engage with returning customers
Tutorial
Shopify Education Team
3m

How to engage with returning customers

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Thumbnail preview about Use free customer data to power your business
Tutorial
Shopify Education Team
4m

Use free customer data to power your business

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Thumbnail preview about Create “searchable” content
Tutorial
3m

Create “searchable” content

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How To Assess Your Store & Improve Your Conversion Rate
Course
Jon MacDonald
47m

How To Assess Your Store & Improve Your Conversion Rate

Knowing the basics of Conversion Rate Optimization (CRO) is great, but your business won't actually benefit until you take that knowledge and apply it to your site. However, taking the “best practices” that are promoted by industry aggregators and self-proclaimed gurus is a recipe for mediocre results, at best.

In this course, we'll give you a step-by-step process for auditing your store, identifying areas of opportunity, and putting together a personalized plan for making modest changes to your website that can generate significant improvements in your sales performance.

If you’re ready to create your customized conversion optimization action plan in less than an hour, let's get to work.

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